Genius Digital secures strategic investment from GfK

Major investment in Genius Digital,capping successful 2013 Move to align Genius Digital real-time data capture and insight technology with the GfK market-leading research analysis LONDON, UK – September 25, 2013 – Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry, today announced that GfK, the global market research agency, […]Read More
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    Genius Digital wins ConnectedWorld.TV Award for Best Connected Innovation

    IBC 2013 debut of the industry’s most complete real-time multi-platform audience analysis solution receives all-round applause LONDON, UK – September 17 2013 – Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry, was last night awarded the prestigious title of ‘Best Connected Innovation’ for its Insight Platform at the […]Read More
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      Making Sense of TV Data with Genius Digital

      Public debut of Insight Platform at TV Connect event stand 297 Provides operators with greater insight and understanding of consumer behaviour and interaction Builds on 2012 acquisition of MiriMON™ product At TV Connect stand 297, March 19-20, 2013, London, Genius Digital, a specialist in capturing, analysing and applying viewer data for the TV industry, will demonstrate […]Read More
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        How can TV operators get value from data?

        Call it insight at the point of interaction or actionable insight, but the key to making sense of data for operators is to be able to put it to use across the subscriber base. Although there is some value in finding out after the event that fans of a certain football club churned once their […]Read More
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          Enabling the next generation of TV direct marketing

          The move to a paperless world may have reduced the number of physical mailings that businesses send out, but if you include email marketing, the number of messages that TV operators send to their customers has dramatically increased – with many operators communicating with their customer’s weekly. How targeted are these mailings? Online businesses like […]Read More
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          Consumer Privacy

          At Genius Digital we are passionate about consumer privacy: as well as being heavily regulated in many of our markets, we believe that protecting consumer’s privacy is the single most important issue in the success of any data project for the TV industry. As such we have developed five key safeguards to ensure viewers’ privacy […]Read More
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            MiriMON Acquisition

            We are delighted to announce that we have acquired the IP and development team of the award winning MiriMON product from Mirifice. MiriMON delivers real-time service quality and customer experience insight for Digital TV and streaming media services. With MiriMON®, customer service agents, network operations teams, product managers and marketing teams, all benefit from real-time […]Read More
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